Ecommerce Should Be Designed For Growth And Flexibility

Ecommerce brought a huge revolution with online shopping trends that allowed an ease for the sellers as well as the buyers giving them a platform to buy and sell products at their ease. Online shopping trend gave consumers the freedom to select products at their homespace. The current Ecommerce infrastructure and business model evolved almost a decade ago. With advancing days and requirements, the ecommerce model, right from listing down the products to the transactions, logistics and delivery needs to be altered.

There is always a scope of improvement involved in each field. Hence, the modern era demands for an improvement in the Ecommerce sector too. There is always a possibility involved. We may look forward in altering the ways and means by doing certain efficient tweaks at the infrastructural level, technological platform, logistics, etc. Nescode’s focus has always been on finding efficient ways and means which would revolutionize each and every function involved in the functioning of not only the ecommerce platforms but also at the backstage functioning involved in terms of transactions, logistics and product distribution.

Ecommerce Is Not Just About Buying And Selling The Products Online

We, the common people take Ecommerce to be just limited to the buying and selling of some product on an online platform. But, Ecommerce is way beyond that. It is a complete marketplace where the whole sales and purchase “thought” comes into picture and gets realised. There are several sales and purchase elements that need to be addressed. Thus, it's just not about a thing or product being displayed on a global platform. It is also about all the processes and mechanisms that is involved in the ecommerce functionality right from the user experience to logistics and distribution. 

Ecommerce can be enhanced in multiple ways. User experience is the first and foremost thing to be taken care of. If the end users are comfortable in searching the apt product that they are looking for and buying them at ease, that ecommerce platform takes a leap and achieves success. The search algorithms can be made advanced and facilitate end users by providing better and apt search results by implementing voice recognition as well as image recognition. If a user brings a product in front of his camera, it should capture it and show the results. 

ecommerce growth

The next thing is logistics. It remains a key challenge for many businesses to start their ecommerce venture thinking about the costs indulged in the logistics. Businesses should engage with the delivery/ distribution partners for longer terms and come up with cost cutting ways and means. Also, several delivery and distribution ways should be charted out so that end users rely upon them for their Ecommerce needs. Customers are looking for fast deliveries. They think on a very simple perspective that the product should reach them on time and serve their purpose on time. Hence, there should be no loopholes as such in terms of product delivery.

Image And Voice Recognition  To Simplify The Search

Way back a small startup at that point of time called Amazon came up with an idea of selling a book online. A simple idea of bringing third-party book publishers from offline to online model. Over a period of time, Amazon started adding products from safety pins to industrial machinery. More than a product, Amazon started implementing machine learning algorithm into their platform to make user search more meaningful. But if you look at even amazon or walmart business model, still they rely upon the decade old business model of same product listing,  logistics model without a natural connection between ecommerce platform and man powered store.

Image recognition is the most fundamental and natural technique of recognizing and searching something but, unfortunately in ecommerce domain it’s still a distant dream where small to large players are struggling to implement and leverage the underlying high megapixels gadgets. Visual search, product tagging and content curation features should be integrated using machine learning to enhance the experience and make sales and purchase produce more natural. 

Ok Siri, Ok Google or Ok Alexa is some of the most known phrase, we all are familiar with to  execute some small task on our hand held device or Personal assistants. Voice recognition is again one of the most fundamental and natural technique of searching and transmitting the information. Industry trends show that more and more voice recognition devices are hitting the market and voice tech market is continuing to grow by multiple folds. Current voice recognition system is optimized for questions where you can ask - Who is Modi? What is make in India initiatives? Rather than phrase. The point is how we can optimize the voice recognition system to fit in ecommerce segment. Not only we need to optimize the content for voice based search in ecommerce but also a structural shift in how we develop an ecommerce portal. At Nescode, we develop ecommerce platform for perfectionist using modern technology stack built to scale, easy to customize and deliver great experience. 

Technological Platform Should Work Like Natural Commerce 

A business transaction, in the context of Ecommerce is any monetary transaction that is made between consumers or business via the internet. By the defintion, business transactions free up time since each party does not need to be physically present in order to make the transaction but, current ecommerce platforms are not yet matured enough to connect the several building blocks like bank, payment gateway, payment bank/wallet and platform. It’s more like an isolated platform which has no connection between each other. 

We often find people struggling while placing orders with changing the addresses, or while transactions. Many of us would have encountered that some of the items are not eligible for cash on delivery, or some of the ecommerce platforms accept only particular credit and debit cards, and some may accept only specific digital payment gateways which we might not be using and would be using the other one but can’t make the payment as the platforms doesn’t accept that. Also, many people go for EMI’s rather than paying the full amount.They further face difficulty as EMI’s maybe available only on the credit cards and not the debit cards. So, it becomes a challenging issue for the non-credit card holders. All these challenges are faced by us in our day to day Ecommerce encounters and need to be ruled out by the Ecommerce companies to make our experience better by many folds. 

The best way to develop a software platform is to get an inspiration from natural workflow in our day-to-day life and implement in same way so that we can enroll maximum number on ecommerce and reduce the barrier. Right from sign up to order delivery, the whole workflow needs to be revised to give a connected experience to end users. To offer a connected experience, various stakeholders like business owners, developers, users and fabric that connect all need to own the responsibility to propose a best business use case. Currently,  most of the ecommerce users are relatively educated, people without education are nowhere on ecommerce platform. Various channels, facilities, programmes and schemes should be brought up to encourage even the uneducated people take full benefit of ecommerce platforms while staying in the league.


We are going through an economical revolution phase where making Ecommerce simple and usable is the need of an hour. Simplicity and usability needs to be re-defined naturally rather than calling it technological. Technology should leverage the natural workflow of how humans think and interact to simplify the user experience. Image recognition, voice recognition and logistic simplification is due in ecommerce sector since long time. It’s more than a decade, technology became the center point and everything else revolves around it. We believe humans and their challenges should be at the center point and technology should simplify their journey to achieve more. At Nescode, we are passionate about technology without compromising on simplicity and usability.